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In 2014, to reinforce our focus on the elements that have made SalMar the company it is today, a new vision was adopted that will henceforth guide our steps: “Passion for Salmon”.
Although SalMar continues to pursue its stated aim of cost leadership, it is moving from a focus on outcomes to a focus on performance. We aim for excellence at all levels and in all aspects of our operation to ensure sustainable growth on the terms of the salmon.